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In-Person + Virtual · 28-Day Program

28 days. One decision.

Give us four weeks. We'll show you what your body can actually do — not with a crash diet, not with cardio until you hate yourself. Coached training, a simple Nutrition Kickstart, a weekly check-in, and a private cohort doing it with you. Built for 35+, not for burnout — and backed by the Show-Up Guarantee.

$99$199One payment · about $3.50 a day · The Show-Up Guarantee

$100 off when you sign up online — regular price $199

Next cohort starts Monday, August 320 spots

— What's inside

Everything you need to finish.

  • 28 days of coached training — unlimited studio classes or the full app program
  • Nutrition Kickstart guide — simple, sustainable
  • Weekly coach check-in
  • Day 1 + Day 28 assessment — weigh-in, measurements, photos
  • Private cohort — everyone starts together
  • The Show-Up Guarantee

— FAQ

Common questions

What is the 28-Day Transformation Challenge?

Four weeks with a coach, a plan, and a finish line. You get 28 days of coached training, a simple Nutrition Kickstart guide, a weekly coach check-in, a Day 1 and Day 28 assessment, and a private cohort that starts and finishes together. It's the front door to what we do — built to be finished, not to impress you with a price tag.

Is 28 days really enough to see change?

Four weeks is enough to see measurable change in energy, strength, sleep, and how your clothes fit when the plan is built right. It's not enough to undo a decade of decline — but it's long enough to prove the system works for your body and to build the habits that keep it going.

What's the difference between in-person and virtual?

In-person is in our Hyde Park, Boston studio — unlimited coach-led classes, and most challengers train 3-4 times a week. Virtual is the same program delivered through the FITT PIT app, with video demos, a weekly check-in, and direct coach messaging. Same coach, same plan, different room.

How much does it cost?

$99 when you sign up online — that's $100 off the regular $199 price. One payment, all in, about $3.50 a day. No split-pay, no add-ons, no hidden fees. A personal trainer runs $5,000+; this is the front door for $99.

When does it start?

Cohorts start the first Monday of every month, capped at 20 challengers so nobody gets lost. The next cohort starts Monday, August 3. Everyone starts together and finishes together.

What if I don't see results?

That's the Show-Up Guarantee. Attend at least 12 sessions across the 28 days, follow the Nutrition Kickstart, and if you don't see measurable change at your Day 28 assessment, you get every dollar back. Show up and the only way you lose is by not showing up.

What happens after the 28 days?

At your Day 28 assessment you'll see exactly what changed. Grads who join a membership within 48 hours get the $199 registration fee waived — a graduation gift for finishing, not a hard pitch.